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| Founded | 1994 |
|---|---|
| Founder | Juliet Gellatley[1] |
| Type | Animal rights |
| Focus | Animal rights, veganism |
| Location |
|
Area served |  United Kingdom |
| Method | Campaigning, undercover investigations, monitoring research |
| Website | viva |
Viva! (formerly Vegetarians' International Voice for Animals) is a British animal rights group, which focuses on promoting veganism.[2] It was founded by Juliet Gellatley in 1994. Viva! carries out undercover investigations to expose the abuse of factory farmed animals and produces information on how to go vegan, including recipes and shopping guides. It is a registered charity.[3]
- ^ "Who we are". Viva! Website. Retrieved 24 March 2024.
- ^ "Opinion: Only by going vegan can we begin to call time on Britain's factory farm crisis". The Independent. 3 August 2020.
- ^ "Viva! at the Charity Commission".